Field note: April
What I shipped, what I read, what I noticed in a month that did not go to plan.
April was the month I stopped pretending I could ship four big things at once. I shipped two. The other two were still good ideas; they just weren't this month's ideas.
What I shipped
- Sage After Dark v0 — this site, soft-launched to a list of forty-three people. Two essays, three dispatches, a tutorial. Surprised by the response — six replies in the first hour.
- Trayd onboarding rewrite — cut time-to-first-value from twelve minutes to two. The ten minutes we removed were almost entirely "config" the customer didn't actually need.
- Killed two side projects — the AI photo organizer (already done well by Photos), the meal planner (I don't actually plan meals).
What I read
- Working in Public — Nadia Eghbal · re-reading. The chapter on "casual contributors" maps weirdly well to blog audiences.
- The Mom Test — Rob Fitzpatrick · skim it again every six months. Six months overdue.
- ~30 essays on Construction Physics · the energy and logistics history is the most useful "tech industry analog" I've found.
- The Vercel Postgres GA writeup · I was waiting for this.
What I noticed
The interesting tech writers in 2026 are mostly not writing about tech. They're writing about cities, energy, food systems, and labor — and using software craft as an analogy. The reverse is also true: the interesting essays from non-engineers are reaching for engineering metaphors. Something is converging.
The other thing I noticed: every time I pick "build the system that makes the work easier" over "do more of the work," I regret it less than I expect to. Compounding is doing its quiet job.
What I'm tracking next month
- Write the first arc episode of Trayd, In Public.
- Get to 100 newsletter subscribers (currently 43).
- Build the Sage After Dark archive page — I want to see the shape of the body of work.
- Stop checking analytics more than once a week.
Five would be a stretch goal. Four is a list.
// comments
Discussion is paused for soft launch. Email sage@sageideas.org with notes.