Trayd,
In Public.
A twelve-episode field journal documenting the build, launch, and operation of Trayd — an AI companion for trades contractors. Every episode is a real chapter of a real product. The receipts are public. The mistakes are public. The numbers, when I can share them, are public.
- STARTED
- 2026-03-10
- CADENCE
- weekly · fridays
- FORMAT
- long-form + primary docs
- PRIMARY DOCS
- link
The episodes.
- EPISODE 01·PUBLISHED·22 MAR·15 MIN·4,108 reads·412 responses
“What if a contractor didn’t have to read?”
The first conversation that became Trayd. A drywall sub in Phoenix asked me a question that would not leave for three weeks. This is that question. The answer that emerged, and why bilingual voice was the obvious right thing.
Read transmission → - EPISODE 02·PUBLISHED·29 MAR·12 MIN·4,112 reads·33 responses
The HVAC — first thesis.
Why we picked easy job. Why HVAC. Why bilingual from day one. Why the quiet math of $50/m fit, and the meeting where I almost picked plumbing and was wrong.
Read transmission → - EPISODE 03·LIVE NOW·05 APR·12 MIN·3,109 reads·61 responses
Why I rebuilt Trayd’s voice agent in a weekend.
The old stack hit 1.4s of round-trip latency on a Tuesday and I knew it had to go. What I didn’t expect was that the rewrite would teach me more about voice machines than five years of fintech ever did.
Read transmission → - EPISODE 04·SCHEDULED·19 APR·EST · 18 MIN·LONG-FORM + DASHBOARD
The first ten paying contractors. The week the calls came in.
Onboarding ten companies in five days. The DM that opened the floodgates. What I got wrong. The Saturday that almost lost three of them. The voice I’d give a refund to even though they didn’t ask.
- EPISODE 05·SCHEDULED·26 APR·—
The data wall. What we know after a thousand calls.
A thousand voice calls in. What contractors actually ask. The five categories nobody predicted. The chart I’m going to live with for years.
- EPISODE 06·DRAFTING·03 MAY·—
A bilingual product is two products. Both have to be great.
The translation problem nobody warned me about. Why “Spanish-first” and “Spanish toggle” are different products. The decision tree.
- EPISODE 07·PLANNED·SUMMER·—
Pricing · The first hire · The mistake · The number · The wall · The end of the arc.
Six chapters to come. A pricing essay, the question of when to stop being one person, the public mistake, the first ARR number I’ll share, the wall I’m going to hit, and the closing chapter that turns this whole arc into a printed PDF for the people who read it all.
Each Friday at 7AM EDT, the next episode lands. No marketing. The whole thing, designed to read.